(W2) MECE

MECE

  • Why use it?
    • Simplify your ideas (do we understand enough to simplify?)
    • Get logic at the right level (fruit, banana example)
    • Quickly test idea (MVP feedback for direction check)
    • Find holes in the story (CE based on what? If we can’t answer that then we’re likely missing something)
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Simply ask:

  1. Is there a clear way to organize? If so, what’s the organizing question/principle?
    1. Is something higher or lower level of abstraction?
  2. What’s missing?
    1. What could be left out? An exception? Could something be a hybrid?

“Other” - Abstract higher to understand what a higher-level description of your categories could be

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Specify the question: (Specificity gives you access)

  • Too broad: “What can our company do to improve”
  • More specific: “How can the company improve its conversion rates on product x”

If you have categories, strive to define them w/ clear definitions/metrics such that you can distinguish

  • Importantly, the question drives the clarity
    • Can the client profitably enter this market?
    • Can the client earn back the investment they must make to enter the market in 2 years?
    • Can the client cut costs by $x million dollars?
    • Can the client increase revenues by 10%?
  • Revenue = Price x unit volume l Costs = fixed + variable
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Other MECE resources:

(W2) MECE