- Define the problem and keep digging until you’re confident you’re not distracted by a symptom.
- If you’ve defined the problem correctly, then you take an ambiguous environment and we stand in the same place.
- Defining hypotheses based on your problem statement then allows you to do bottom-up research that confirms or denies those hypotheses
- Slide Tips
- Title: The title of the slide should be the key insight or takeaway and the slide area should prove the point
- Make sure all text within your slide body is the same font size (harder than you would think)
- Do not go outside of the margins into the white space on the side
- All titles throughout the presentation should be 2 lines or less and stay the same font size
- Each slide should typically only make one strong point
- points listed cover the entire range of ideas while also being unique and differentiated from each other
- Example:
- Goal: Increase profitability
- 2nd level: We can increase revenue or decrease costs
- 3rd level: We can increase revenue by selling more or increasing prices
