Designing Ethical Systems

Barry Wehmiller response during covid and treating their employees as the sons and daughters they are

Heath brothers

Simple, concrete, unexpected, & ?

Manager impact

• Tone in the middle

Purpose congruence & job crafting

Towel study:

• ‘People like us do things like this’
• Nothing → Generic Nudge → Social Norm → Social Norm (specificity wins out, 75% in this room) + Incentive + Opt-out