Barry Wehmiller response during covid and treating their employees as the sons and daughters they are
Heath brothers
Simple, concrete, unexpected, & ?
CultureGamificationHabitsManager impact
- Tone in the middle
Purpose congruence & job crafting
Towel study:
- ‘People like us do things like this’
- Nothing → Generic Nudge → Social Norm → Social Norm (specificity wins out, 75% in this room) + Incentive + Opt-out