Consulting Craft

Slideology

Consulting as a “brand”

• Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual.
• Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

Specific expectations = specific preparation

“When two people go in the wrong direction, the first one to stop wins.”