- This quote from Steve Blank sums up this point in case: “Business Plan: a document investors make you write, that they don’t read”.
- Problem: Without a problem to solve, you don’t have a product/service to offer.
- Customer: without a CS in mind you can’t think of their problems. Customers and problems are coupled.
- UVP: A value proposition is a promise of value to be delivered.
- Solution: Get out of the building. How do we know we’ve solved something?
- Channels: How doe s whom we wish to reach change with time & scale & customer segment?
- Unfair advantage: “The only real competitive advantage is that which cannot be copied and cannot be bought.” — Jason Cohen.
1. Razor and Blade: Selling a core product at a low cost (or even giving it away) to drive demand for complementary, higher-margin offerings.