- “Who says I know anything?”
- Story tell vs. make
- Invoke senses, more than retelling the facts
- Emphatic and expressive
- Embellishment
- Adapt to the audience
- Relevance + resonance
- Geometry of stories
- Chip & Dan Heath
- Florence Nightingale and John Snow + chlorea
- Abraham Wold and Jordan Ellenberg
- survivorship, counterfactuals, and ?
- Colin Wood and the isolated frame doesn’t tell the full story. An N of 1 is meaningless
- Joseph Goebells famous picture by a Jew
- Iraq bloody death toll —> Iraq’s deaths on decline
Succes(s)
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Story
What does my audience need to Know to get them to Do what
- What does knowledge unlock?
23 Jan 1961
- Russia and Nuke, and accidental detonation
- Never just about the information you have…
Audience: know —> do —> & the ?s they’ll ask
- 5Ws & H